Lifestyle and wellness site goop has launched a section dedicated to men.
New goop men features content dedicated to male consumers, from plant-based grilling and men’s beauty to style in the form of G.Label Men, a capsule collection of men’s fashion, as well as a regular goodfellas podcast, it follows goop’s ‘clean’ ethos.
“We live with them, work with them, and occasionally marry them, so we felt it was time to give the guys in our lives their own space on goop,” said the site.
Goop was founded in 2008 by Gwyneth Paltrow as a homespun weekly newsletter but has evolved into a fully fledged lifestyle brand featuring retail stores, beauty products and a fashion line.
Paltrow has come under fire for her some of her controversial claims around health and wellness on the site and her endorsement of ‘alternative’ health products.
