How is natural beauty changing the Asian market?

By Sarah Parsons | Published: 26-Nov-2019
Skin Care Retail Marketing

Whether it's 'sustainable' or 'clean' more brands are ramping up their green credentials and boosting awareness in APAC

You need to be a subscriber to read this article.
Click here to find out more.
How is natural beauty changing the Asian market?

The conscious beauty movement, championed by the likes of Drunk Elephant and Lush, has become a worldwide phenomenon in less than a decade.

A report by Future Market Insights revealed that the natural cosmetics industry is set to reach US$54.5bn by 2027, with consumer mistrust a leading factor.

Beauty shoppers are

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Shiseido
  • Bulldog Skincare
  • Goop
See more

You may also like

Fragrance
Max Mara signs Florence Pugh as face of inaugural fragrance launch

Max Mara signs Florence Pugh as face of inaugural fragrance launch

Read more
The British actress, best known for her roles in Little Women and Dune, will front a new fragrance from the Italian fashion house, which has been brought to life in partnership with Japanese multinational Shiseido

Trending Articles

  1. Chanel signs singer Gracie Abrams as Coco Mademoiselle Ambassador Chanel has named the 26-year-old Grammy-nominated artist the face of Coco Mademoiselle Crush Absolu – the first new scent addition to its Coco Mademoiselle fragrance collection in six years
  2. Sephora Global COO Alexis Rollier exits after 14 years During his time at the LVMH-owned beauty retailer, Rollier worked to build and strengthen Sephora’s global finance, strategy, supply chain and technology capabilities
  3. Has Estée Lauder Companies decided against selling Dr. Jart+, Too Faced and Smashbox? After months of speculation that Estée Lauder Companies was allegedly mulling a potential sale of Too Faced, Smashbox and Dr. Jart+, a new report alleges the beauty giant has decided to keep the trio in its portfolio
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside Dermalogica’s big innovation plans: longevity science, AI and biotechnology The Unilever-owned heritage player’s innovation pipeline for the next two years sees it ramp up R&D in longevity science, AI-designed functional peptides, sun care filters and biotechnology to ensure better skin barrier health
  5. Ultra Violette unveils global SPF campaign ‘Coming in Hot’ and gives away 25,000 samples The marketing effort will see the Australian sun care brand hand out more than 25,000 samples of Ultra Violette’s hero sunscreens across major destinations in the UK

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Fragrance
Max Mara signs Florence Pugh as face of inaugural fragrance launch

Max Mara signs Florence Pugh as face of inaugural fragrance launch

The British actress, best known for her roles in Little Women and Dune, will front a new fragrance from the Italian fashion house, which has been brought to life in partnership with Japanese multinational Shiseido
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lush returns to social media following 2021 departure via decentralised platform Bluesky

Lush returns to social media following 2021 departure via decentralised platform Bluesky

The British beauty retailer has joined social media platform Bluesky this month, a popular alternative to X (formerly known as Twitter), due to its ‘greater transparency around how content is surfaced’
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Updated: Sephora’s ‘Quiet Hours’ global rollout is here, but are only a first step in better shopping inclusivity

Updated: Sephora’s ‘Quiet Hours’ global rollout is here, but are only a first step in better shopping inclusivity

As the LVMH-owned retailer rolls out its Quiet Hours scheme on a global scale to create a more peaceful shopping experience, does the initiative go far enough in supporting neurodiverse customers, and how can the rest of the industry follow suit?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From concept to shelf – the untold story of 12 iconic beauty products

From concept to shelf – the untold story of 12 iconic beauty products

La Roche-Posay’s Anthelios sunscreen, YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam, CeraVe’s Moisturising Cream and Clinique’s Black Honey are all category-defining beauty items. CB reveals how these products, and several others, have stood the test of time to remain bestsellers
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Lush co-founder Mark Constantine's turbulent life uncovered further in Dear John book update

Lush co-founder Mark Constantine's turbulent life uncovered further in Dear John book update

The updated edition of Dear John brings together a more complete picture of Constantine’s life, and how he went from creating formulations alongside The Body Shop founder Anita Roddick to founding the now multi-million dollar beauty retail chain Lush
Colour Cosmetics
Shiseido CEO Kentaro Fujiwara’s 2025 pay revealed

Shiseido CEO Kentaro Fujiwara’s 2025 pay revealed

The top boss of the Japanese beauty conglomerate was rewarded with a performance-related incentive and stock options, on top of basic pay, during his first year in the CEO job
Skin Care
Shiseido’s Romain Carrega tasked with accelerating Gallinée’s ‘growth’ in Europe

Shiseido’s Romain Carrega tasked with accelerating Gallinée’s ‘growth’ in Europe

The Shiseido executive will lead the microbiome skin care brand’s European expansion, building on its tenfold increase in its pharmacy distribution network during this ‘new phase of growth’
Subscribe now