Gwyneth Paltrow’s beauty brand Goop is preparing to open a new pop-up in Nashville, US.
According to a Metro permit, reported in the Nashville Post, the pop-up will take place from 12 September to 17 November, and is set to be located at 2707 12th Ave. S.
To date, the brand has permanent stand-alone ‘Lab’ stores across London, Los Angeles and New York City and a ‘Sundries’ store in Montecito, California.
Currently, it also has pop-up stores running in Nantucket, Sag Harbor and Toronto as well as a concession store in Harvey Nichols, London.
Its wellness and beauty products are also available in 40 retail locations globally.