The new range is specifically designed for the bearded gent and features precision products as well as trimmers
P&G’s Gillette has introduced a new male grooming range, King C. Gillette, offering a fresh range of tools and products.
The line gives a nod to the brand’s founder King Camp Gillette and sports a sleek new design.
Available in the collection is a range of products for bearded consumers, including a trimmer, beard and face wash, beard balm and oil, which are blended with argan and avocado oil, coconut water and aloe vera.
For precision trimming, the brand has also launched a double-edged razor, blade refills and transparent shave gel.
“We’re excited to announce the launch of the King C. Gillette range, the first complete line-up of products and tools designed for men with facial hair,” said Gillette’s CEO Gary Coombe.
“Our founder King C. Gillette revolutionised the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name.
“All men have their own grooming styles and rituals which is personal to them, and so we’ve put all our years of shaving experience together with the very best razor, hair and skin technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men.”
The products retail from US$5.99 and are available at Walgreens stores and online across the US.