US foundation to help promote Russia’s fragrance industry
The Fragrance Foundation is entering into a partnership with Russia’s The Perfumery Club to help develop the region’s fragrance industry. The US-based organisation is letting The Perfumery Club use its FiFi Awards trademark, while the club is to create a board of directors and a calendar of programmes and events in line with The Fragrance Foundation’s core mission statement and those of its international partners and licensees.
“We greatly look forward to implementing many more educational and informative programmes as well as presenting the exciting Russian FiFis,” commented Marianna Penkova, The Perfumery Club’s director. “It’s encouraging to know that we can share resources from the US and other countries around the globe as this gives us a strong sense of belonging to a worldwide industry.”