Human stories of perfume celebrated in Fragrance Foundation UK’s first campaign

Published: 8-Jun-2020

The non-profit organisation worked with marketing specialist M&C Saatchi to create a campaign that conveys the 'full gamut' of emotions fragrances can evoke

You need to be a subscriber to read this article.
Click here to find out more.

From a budding romance to boosting work productivity, the complex relationships individuals have with fragrance are the focus of The Fragrance Foundation UK’s first-ever campaign.

The non-profit was inspired by the finding that since the

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like