Explore new eco-friendly trends by ALKOS Group at MakeUp in Paris

Published: 20-Jun-2018

Vegan, eco-friendly, glow, bold eye and the ludic atmosphere of fairy tales. Still in the first half of the year, the repetition of these words have already dictated what is going to be trend in the following semesters.

Focused on market demand, ALKOS Group brings interesting news about its products and formulas to MakeUp in Paris 2018.

In addition to most of its makeup, skin care items and soaps that are already vegan, ALKOS introduces two new eco-friendly trends: Solid Shampoo Bar, which is ultra efficient, with no plastic packaging, nomade, and with a duration of use much longer than liquid shampoos, and Solid Brush Cleanser, which is perfect for traveling and easy to use on a day-to-day basis, hydrating and protecting the brushes.

There will be also be a presentation of the new design of the Jumbo Twists Mania, created in partnership with RPC Beauté Marolles. About the darlings of the producer, Mascaliner and Superstamp, the novelties come from their new colours and perfumed versions.

To discover more on all of ALKOS's innovations, such as its new mascaras, One and Only, Xtravagant and new shades of Liquid Eye Shadow, the Group will be in the Booth K11 throughout the MakeUp in Paris event.

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