Europe - Germany: Male Grooming Market Report 2017

By Jo Allen | Published: 15-Mar-2017

As the trend for beards continues in Germany, weak sales in shaving products are blighting the otherwise successful men’s market. But innovations in body shaving could stop further sales from disappearing down the drain

You need to be a subscriber to read this article.
Click here to find out more.

Germany’s male grooming market has been steadily ticking over in recent years with moderate growth rates, but 2016 gave it an extra boost.

Europe - Germany: Male Grooming Market Report 2017

According to IRI Germany, sales rose by 3.6% to total €724.6m, bulking up from an average 1.5% value growth in 2014 and 2015.

This was thanks to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like