With consumers becoming increasingly aware of issues surrounding sustainability, a global and far-reaching initiative is indispensable to limit environmental damage.
Ethicskin arises from the need to care, the need to broaden the limits of sustainability and ethics in the beauty sector, the need to bring honesty and transparency to another level; the need for a new way of acting where biodiversity and environmental conservation go hand in hand with social and economic growth, where traditional knowledge and natural resources are valued and rewarded fairly.
A multifunctional, well-ageing active developed and produced in collaboration with one of Provital’s flagship sustainability initiatives: Mujeres y Ambiente (M&A), a collaboration with sustainable farmers and entities in Mexico that was supported by the United Nations Development Programme (UNDP) and awarded with their Equator Prize 2020 - which qualified the project as “an example of successful biodiversity conservation through the sustainable use of genetic resources”.
Aiming to be the most significant step forward towards a just world and a balanced future, Ethicskin embodies Provital’s new broad-spectrum ethos.
A totally traceable cosmetic ingredient that is obtained from the flowers of Cuateteco, also known as Mexican Arnica (Heterotheca inuloides), through sustainable cultivation techniques that the University of Queretaro applied after performing ecological, phytochemical and cultivation studies on the plant.
The resulting ingredient is a 100% Natural Origin (ISO16128) and COSMOS approved active that effectively regulates the gene expression of multiple mechanisms inducing the self-improvement of the main dermal and epidermal cells.
Tested in a mixed and multi-ethnical panel, Ethicskin produces many visible and significant effects on skin hydration, firmness, elasticity, roughness, wrinkles, hyperpigmentation, and redness, therefore improving the overall skin health and radiance, and generating a preventive and inclusive path to skin ageing.
A ground-breaking project that not only resulted in a multi-faceted cosmetic ingredient, but also widened the positive impact that the beauty industry can have on the people and our planet.
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