Pure Beauty

Drunk Elephant ventures into overnight masks with new launch

By Sarah Parsons | Published: 3-Jan-2020

The Shiseido-owned skin care brand has landed an exclusive retail deal for the release

US skin care brand Drunk Elephant’s latest launch is exclusively available via Sephora.

Overnight mask F-Balm Electrolyte Waterfacial (RRP $52) is designed to cool and hydrate the skin, and is said to be particularly suitable for hungover or overly-parched skin.

To be used as part of an evening beauty routine, the product’s key ingredients include niacinamide, sodium PCA, plant squalane, five forms of ceramides and omega fatty acids.

Drunk Elephant’s formulation also includes vitamin F to “restore the balance of hydration and moisture levels to the skin”.

Brand founder Tiffany Masterson added: “Our four electrolyte blend helps restore the water content of skin while protecting against its loss, which makes the lipids, ceramides and oils in the formula even more effective at their job – keeping skin soft and supple.”

F-Balm Electrolyte Waterfacial can be found at drunkelephant.com, sephora.com and Sephora stores.

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