German cosmetics brand will enter the category for the first time with a 100% NATRUE certified range
German cosmetics brand Dr. Hauschka is due to launch into the oral care category this month.
The brand will launch its Med Oral Care Line, which comprises four products that are all 100% NATRUE certified.
Products include: Labimint Acute Lip Care, Sensitive Saltwater Toothpaste, Fortifying Mint Toothpaste and Sage Mouthwash.
Victor Morrison, CEO of Dr. Hauschka Skin Care, said: “As a brand who prides themselves on producing the highest quality natural skin care we are excited to enter the oral care market with the same quality offer. This expansion will enable us to offer more products to our existing fans and reach new consumers through the oral care category.”
The products were created with the help of dentists and feature formulations free from fluoride and SLS. The products will be available in the US via Pharmaca retail stores and online. The range will not be made available in the UK.