Global serums market set to increase to $6.87bn by 2020, with Americas the top current market
Cosmetic serums are applied to the hair, skin or nails for a desired effect. They tend to be made with expensive ingredients, costing an average of $17 to $200 per ounce, to deliver a significant, visible effect. With premium skin care growing in popularity, serums are attracting discerning consumers in increasing numbers.
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