Beauty supplements have been growing in popularity for years, but what about beauty drinks? According to Technavio, the global beauty drinks market was worth $620m in 2014, but is expected to grow by 11.35% through to 2019, reaching $1,061.3m.
The trend for beauty drinks – typically an ingestible liquid that contains nutrients such as amino acids, vitamins, minerals, antioxidants and collagen – is being spurred on by the concept of beauty from within, which has been welcomed by consumers in search of holistic, time-efficient ways to address their anti-ageing or skin care concerns.
But within the beauty drink trend, a sub-trend is emerging for fruit extracts. During the forecast period, fruit extracts are expected to experience the fastest growth, propped up by the growing consumer preference for natural and organic ingredients. Companies that currently produce beauty drinks with fruit extracts include Juice Generation, Kinohimitsu and ocóo, among others. Despite the trend for fruit extracts, beauty drinks containing collagen proteins are forecast to continue to dominate the market globally, with the wider trend for health and fitness influencing consumer preferences.
Even though women are the primary target audience for most brands in this sector, men are also proving an interesting secondary audience for some brands such as Minerva Research Labs, which produces Gold Collagen, who are tapping the trend for beauty and fitness drinks for male consumers.
Where in the world?
Europe accounted for the largest market share of beauty drinks in 2014. It is expected it will still be dominant through to 2019, although its share is forecast to drop slightly due to EFSA regulations. Conversely, the APAC region is forecast to grow steadily, while in ROW, Latin America and Middle East, the market is largely untapped.
Source: Technavio, 2015
