Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?
Many trends shaping the beauty landscape reflect new ways that health and wellness are impacting the industry. However one of the original – and most essential categories for skin health – is sun care, and this too is seeing a wave of redevelopment as brands set their sights on converting Gen Z into sunscreen-enthusiasts.
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