Supergoop names JLo Beauty co-founder Lisa Sequino as CEO

By Alessandro Carrara | Published: 27-Feb-2024

Sequino takes over from Amanda Baldwin, who joined as CEO of hair care brand Olaplex in 2024 after the departure of former chief exec JuE Wong

Supergoop has named JLo Beauty co-founder Lisa Sequino as its new CEO.

She succeeds Amanda Baldwin, who took over as CEO of hair care brand Olaplex in 2024 after former chief exec JuE Wong exited the company in 2023.

Sequino was named as a co-founder of Jennifer Lopez’s JLo Beauty in 2022, two years after the American actress and singer launched her debut skin care line in December 2020.

She has also previously served in a number of senior roles at Estée Lauder, including Senior VP of North America Brands and CEO of Becca Cosmetics.

The brand founder also spent eight years with Procter & Gamble as VP of Luxury Fragrance Licences & E Commerce and VP of Luxury Beauty and Grooming.

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike,” said Holly Thaggard, Supergoop founder.

Supergoop was founded by Thaggard, a former teacher, in 2005, and specialises in sun care products.

Its hero lineup includes the Unseen Sunscreen SPF 40, Glowscreen SPF 40 and Triple Prep Weightless Multitasking Moisturizer.

Asset management firm Blackstone Group acquired a majority stake in Supergoop in 2021.

The company said it invested in the sun care label to fuel new product innovations and expand the US company’s national and global reach.

Thaggard continues to maintain a significant equity ownership in the business.

“This special brand has an incredibly strong infrastructure, passionate brand loyalists and significant reach already, and I’m excited by the tremendous opportunity ahead to further expand its global footprint and bring new innovative products to market,” Sequino added.

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