Charlotte Tilbury brings holiday experience to the Metaverse


The virtual make-up store will see the first-ever ‘shop with friends’ experience offered to consumers

Charlotte Tilbury brings holiday experience to the Metaverse

Luxury make-up brand Charlotte Tilbury enters the Metaverse with a new virtual store, Charlotte’s Virtual Beauty Gifting Wonderland.

The augmented and virtual reality experience, created in partnership with e-commerce platform Obsess, will include a Shop with Friends function, which will enable a group of friends to navigate the virtual store together and talk in real time.

Users can invite up to four friends to join them for a shopping experience and discover the beauty brand’s latest holiday product offerings.

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Charlotte’s Virtual Beauty Gifting Wonderland includes three immersive digital 'islands' dedicated to Tilbury’s coveted gifting universe of ‘Trinkets, Treats and Treasures’.


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