Charlotte Tilbury brings holiday experience to the Metaverse

The virtual make-up store will see the first-ever ‘shop with friends’ experience offered to consumers

Luxury make-up brand Charlotte Tilbury enters the Metaverse with a new virtual store, Charlotte’s Virtual Beauty Gifting Wonderland.

The augmented and virtual reality experience, created in partnership with e-commerce platform Obsess, will include a Shop with Friends function, which will enable a group of friends to navigate the virtual store together and talk in real time.

Users can invite up to four friends to join them for a shopping experience and discover the beauty brand’s latest holiday product offerings.

Charlotte’s Virtual Beauty Gifting Wonderland includes three immersive digital 'islands' dedicated to Tilbury’s coveted gifting universe of ‘Trinkets, Treats and Treasures’.

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