Carolina Herrera, the fashion and beauty brand, has stepped into the podcast arena with its Walk Tall series.
Hosted by author and content creator Toni Tone, the Puig-owned brand's five-part podcast will feature career advice and tips from guests including Olympic gold medallist Katarina Johnson-Thompson and wellness entrepreneur and former TV presenter Poppy Jamie.
In a further bid to promote female empowerment, meanwhile, the Good Girl fragrance maker is also launching its Carolina Herrera Career Collective programme in the UK, a 12-month coaching platform offering ten women the chance to kickstart their careers, while providing guidance on improving their confidence and building a community of like-minded women.
“I am so excited to see this project in the world, supporting young women, as it’s a cause that’s particularly close to my heart so it means a lot to be able to bring it to life through the shared values of Carolina Herrera,” said Celine Gilg, Managing Director at Puig UK.“It’s equally important to me that our contribution is not performative and thanks to the Carolina Herrera Career Collective we’re physically able to give back to the next generation of our consumers.”
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“We felt that this would be an amazing opportunity for Carolina Herrera to rise above some of the noise targeted at women and create something with purpose, action and solutions at its heart - creating something that truly adds value,” added Charlotte Wilcocks, Head of Strategy at creative agency Impero, which worked with the brand to develop the podcast.
“In doing so we’re able to expose a whole new generation of women to the world of Carolina, future-proofing the brand and making them highly relevant to young women today in the UK.”
Consumers can listen to the podcast across streaming platforms including Apple, Spotify and Amazon Music, while applications are open for the London-based coaching programme until 14 October.