Kama Ayurveda is breaking into the UK market with culinary queen Jasmine Hemsley as brand ambassador.
The celebrity chef and media personality has been named the face of the Ayurveda-inspired beauty brand’s first expansion outside of India.
An online launch is happening on 23 June, with a London-based bricks-and-mortar store opening in the autumn.
“[It will] offer a complete Ayurvedic experience, with doctors consultations and a holistic treatment menu,” Vivek Sahni, founder and Chair of Kama Ayurveda, told Cosmetics Business.
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