Organic beauty plays a distinct role in Europe and brands in this sector are making waves. Annemarie Kruse analyses the key markets, their emerging trends and the challenges they face
Bio is booming. Sales of organic beauty are growing steadily, not just in the European markets but also in the US and in Asian countries like Japan.
According to research company Organic Monitor, the global market for natural and organic cosmetics reached $9.7bn in 2012, while a study by Transparency Market Research has found that the worldwide natural personal care sector is expected to reach a total of $13.2bn by 2018.
These figures include certified organic and natural-inspired brands. And here we already have one of the major challenges facing the organic beauty industry – the question of definition. What does “organic” mean and what is the difference between organic and natural cosmetics?
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