54% of consumers have used hand or dish soap to wash their face, new study finds

Published: 28-Jul-2020
Media Skin Care

Findings from a new survey reveal that many consumers are confused about how to clean their skin, with some associating negative sensations with a ‘good’ cleanse

You need to be a subscriber to read this article.
Click here to find out more.

The majority of consumers are confused about what constitutes ‘clean’ skin, a new survey has found.

In a poll on 2,000 US adults, conducted on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

Read more
A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Are Gen Z swapping 'baby Botox' for preventative skin care? A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
  2. Tata Harper to step down as President of eponymous brand Shay Bennaim, former General Manager at Le Labo, will become Global Brand President, Tata Harper Skincare
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
Sustainability

L’Oréal USA awarded three platinum certifications for corporate office

The US subsidiary of L’Oréal Groupe has earned LEED and WELL certifications at the Platinum Level for its California headquarters
Skin Care

L’Oréal offloads Decléor and Saint-Gervais Mont Blanc

Decléor has been acquired by a newly-created French beauty brand builder Cospal, which is headed up by Matthieu Lesieur
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

The untold story of CeraVe’s Moisturising Cream

The L’Oréal-owned drugstore skin care brand lifts the lid on how its 18-year-old cream has become a category-defining item in Cosmetics Business’s new ‘Untold Story’ series
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Exclusive: CeraVe taps comedian Jack Whitehall to front anti-misinformation campaign

The L’Oréal-owned brand has collaborated with the UK star on #FactCheckYourFeed to encourage Gen Z to check their social media feeds for accurate skin care information
Colour Cosmetics

Lancôme signs British actress Nico Parker as youngest global ambassador

The 19-year-old Suncoast and The Last of Us actor will star in campaigns for the L’Oréal-owned beauty brand
Colour Cosmetics

L’Oréal Paris to host ‘biggest ever’ consumer beauty event

The French brand’s five-day ‘The Worth It Experience’ will comprise interactive masterclasses, panel discussions and beauty touch-ups
Subscribe now