Why 'la rentrée' is big business for beauty brands in France

Published: 16-Sep-2019

La rentrée, literally meaning ‘the return’, is a major calendar event in France that signals the back-to-school period – and a wave of new cosmetics launches

You need to be a subscriber to read this article.
Click here to find out more.

Global beauty brands are tapping into France's unique back-to-school period – ‘la rentrée’ – to inspire their September cosmetics and fragrance launches.

La rentrée, literally ‘the return’, is a major calendar event in France when every

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like