Why 'la rentrée' is big business for beauty brands in France

Published: 16-Sep-2019
Media Colour Cosmetics Fragrance

La rentrée, literally meaning ‘the return’, is a major calendar event in France that signals the back-to-school period – and a wave of new cosmetics launches

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Global beauty brands are tapping into France's unique back-to-school period – ‘la rentrée’ – to inspire their September cosmetics and fragrance launches.

La rentrée, literally ‘the return’, is a major calendar event in France when every

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  • Companies:
  • L'Oreal
  • Louis Vuitton Moet Hennessy
  • Chanel
  • Sephora
  • NPD Group
  • Marionnaud
  • Galeries Lafayette
  • Monoprix
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