Well-designed packaging lets consumers get the most from their purchases, while also helping curb product waste. Here are the experts’ top tricks
Cost of living pressures have heightened consumer desire to use up every last bit of product
For others in beauty, it is a case of ‘product what?’ But those two words when paired are actually very important for combating product waste and ensuring maximum consumer satisfaction.
“Product restitution is the share of product that can be removed from its packaging,” explains Eva Martin, Product Line Manager, Dispensing Personal Care at plastic packaging manufacturer Berry Global.
“Of course, consumers always want to get every last drop of product out of their purchases, but with some packaging formats this can be fairly challenging.”
Tickets for this year's Pure Beauty Awards are now on sale. Don't miss out on the biggest night in the beauty industry calendar. Buy your tickets here.
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business