Custom packaging is an attractive proposition for brands in 2025.
The hallmarks of custom packaging such as unique brand identity and tailored functionality can help brands stand out in an ever-more crowded and competitive market.
But it shouldn’t be assumed that these types of features are reserved only for higher-end luxury brands, or those with deeper pockets.
“It is a misconception that ‘custom’ always means prohibitively expensive,” Cheryl Morgan, Head of Marketing Europe and Global Marketing Communication at HCP Packaging tells Cosmetics Business.
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