The beauty from within market remains strongest in Asia Pacific. But new legislation in Europe is paving the way for nutricosmetics to make an impact among western sceptics. Julia Wray reports
Beauty supplements, foods and beverages are not a new concept, but globally it seems the industry is still waiting for consumers to tuck into the plethora of options available. According to Euromonitor International, the total nutricosmetics market was worth $4.5bn in 2012, with a substantial $3.3bn of this coming from Asia Pacific. Indeed, Japan alone accounted for $1.7bn – which is more than twice that of the whole of western Europe.
However, this is not to say there aren’t major growth opportunities in relatively immature nutricosmetics markets like the US and western Europe – brands just have to be careful in the way they approach consumers from different regions.