While the continued trend for beards and other facial hair is informing new product development, the cosmetics industry must revolutionise its approach to men’s skin care if we want to raise male grooming to the next level
The evolving but still-dominant fashion for facial hair is keeping the male grooming market dynamic. In an October US Male Grooming Market report by Kline, the analyst noted that the ‘barbershop’ market in Europe and the States grew by more than 10% in 2016, fuelled by beard-wearing trends.
Nick Gibbens, Marketing & PR Manager at male grooming brand The Bluebeards Revenge, tells Cosmetics Business: “A recent survey we commissioned with the Lions Barber Collective revealed that men are now spending more time in their barbershops each month then at their local pub.
From 1,726 surveyed men living in the UK, 92% declared that they visit their barbershop or hair salon at least once a month… in comparison, only 70%...
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