L’Oréal unveils tech launches including advanced skin testing and generative AI

By Austyn King | Published: 23-May-2024

The owner of CeraVe also revealed consumer tools across its Kiehl’s, L’Oréal Paris and Lancôme brands

L’Oréal has unveiled its latest skin technology for product testing and development alongside several other beauty tech launches. 

The French beauty giant’s latest Skin Technology is said to feature its most realistic reconstructed human skin model so far for improved research and product testing.

The CeraVe owner said it more closely mimics the diversity of human skin and can simulate conditions such as eczema and acne.

It can also recreate skin’s ability to tan and heal from injuries.

Start-ups, research institutes and health care players are also expected to benefit from the technology, with L’Oréal having previously inked a deal with biotech incubator Bakar Labs allowing it to access the company’s testing solutions. 

At Paris’ Viva Technology trade show, L’Oréal also revealed its new in-house content creation tool powered by generative AI (GenAI).

Called Creatitech, the company will harness the platform to create content tailored to specific brands and markets, with its La Roche-Posay and Kérastase brands being the first to utilise the tech.

“With human creativity, technology is at its most awe-inspiring, giving people a powerful tool for self-expression and brand expression,” said Asmita Dubey, Chief Digital and Marketing Officer, at L’Oréal. 

“Our Creatitech GenAI Beauty Content Lab is a testament to what a human hand and a GenAI tool can achieve together in creativity.

“With our new Brand Custom Models, we can train GenAI to recognize the unique visual codes of our brands and launch innovative beauty campaigns faster.

“Importantly, we can do so without compromising our principles of responsible AI, which include not using AI generated life-like images of the face, body, hair and skin to support or enhance product benefits in our external communication.” 

L’Oréal’s consumer tech launches

L’Oréal also revealed a number of new beauty tech tools for consumers.

These include Kiehl’s Derma-Reader, which uses clinical imaging technology to analyse consumers’ skin and provide personalised skin care recommendations, ingredients and lifestyle tips.

L’Oréal Paris Beauty Genius, meanwhile, is a GenAI-powered ‘personal beauty assistant’ designed to answer consumers’ beauty queries and offer personalised diagnostics and recommendations.

The L’Oréal Professionnel My Hair [iD] Hair Reader analyses hair colour and health, including factors such as natural hair colour, grey percentage and hair density, to provide consumers with personalised hair colour recommendations.

Finally, Lancôme’s RENERGIE NANO-RESURFACER| 400 BOOSTER is a beauty device that has been developed to boost the penetration of cosmetic products into the stratum corneum and improve product performance.

Featuring patented nanochip technology, it is said to offer users clinically tested results at-home.

L’Oréal also showcased its AirLight Pro hair dryer at the event, which it first revealed at the Consumer Electronics Show (CES) in Las Vegas in January

The ‘smart’ hair dryer combines infrared light with high-speed wind to dry water on the hair’s surface and is said to result in smoother and more hydrated hair, regardless of texture.

“Having pioneered beauty tech for years, we are firm believers that technology can push the boundaries of what’s possible for beauty to improve the lives of people around the world,” added Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal.

“With advanced diagnostics, augmented beauty services, GenAI assistants, augmented creativity in the GenAI era, and breakthrough electronic devices, we are shaping the beauty of the future to be more personalised, more inclusive and more responsible.”

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