To celebrate 15 years since its launch, Armani Beauty has produced 15 tutorial videos sharing make-up tips. The clips will be released over the course of the coming year, sharing the expert techniques of make-up artists for consumers to use themselves.
The videos feature two friends applying each other's make-up following expert advice given to them by International Make-Up Artist at Giorgio Armani, Linda Cantello. Music accompanying the clips is provided by French producer Fakear.
Two videos have already been uploaded – one sharing tips for eye shaping and the other face contouring. The clips are also being shared across social media with the hashtag #ArmaniArtistry.