From TikTok to transparency, the Cosmetics Business team forecast which beauty trends they think will stay in 2023
Barbiecore, 'clean beauty' and nostalgia has reigned supreme in 2022
Beauty trends come and go, but with the emergence of TikTok, cosmetic trends arrive (and vanish) at lightning speed.
And, yes, it is beneficial to jump on viral trends to boost awareness and garner quick sales, but if you want to create a cult product with staying power, it's always best to stay true to your founding mission.
Still, if you're looking to refresh an old favourite or need some inspiration for your next project, trends should be on your radar.
Here are 6 trends the Cosmetics Business team is forecasting will be here to stay in 2023.
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