Younger millennials are more likely to feel self-conscious, less confident or insecure about hair on their bodies than older women from this category
One in two millennial women have admitted that unwanted body hair has made them feel self-conscious, less confident or insecure.
In a survey conducted by hair removal brand Nair and Kelton Global on 1,000 millennial women, the impact of unwanted body hair on self-esteem was analysed.
Younger millennial women were found to be more affected by feelings of insecurity due to hair on their bodies than older millennials, with a split of 57% to 48% respectively.
Some women were found to be willing to make hypothetical life sacrifices if it meant an end to unwanted hair.
Nearly half said they would give up coffee (48%) for a month, if it meant being free of unwanted body hair for one year.
Many others were also willing to give up Netflix (44%), sex (39%) and social media (38%) in return for 12 months fuzz-free.
But what areas were deemed most undesirable? The bikini line was the biggest offender with 72% of the vote, followed by underarms (58%) and legs (52%).
Unpicking the reasons behind why the respondents find these areas so troublesome, the survey revealed that 56% of millennial women are put off by the time-consuming nature of shaving, while another 44% find shaving irritates their skin, and 72% said hair grows back too quickly.