The 28 most-trusted beauty brands in the US revealed

Published: 24-May-2018
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71% of shoppers are said to try new products from brands they trust the most

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The 28 most-trusted personal care and beauty brands in the US have been revealed in the fifth annual BrandSpark American Shopper Study.

The brands were determined based on

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  • Companies:
  • Church and Dwight
  • Johnson and Johnson
  • COTY
  • Procter and Gamble
  • Unilever
  • Revlon Group
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