New Beauty and the Beast movie inspires beauty launches

Published: 24-Feb-2017

Due to make its cinema debut on 16 March, the musical film adaptation of Beauty and the Beast is highly anticipated by Disney fans – and the beauty industry is primed to cash in

The live-action adaptation of Disney’s classic animation Beauty and the Beast is inspiring launches in the beauty industry.

The film, due to be released on 16 March, stars actors Emma Watson and Dan Stevens and is a musical film portrayal of the love story.

Latest in Beauty, the UK-based beauty box company, has created two boxes (£20 each) inspired by the film.

The Beauty Box for women features seven products including red nail varnish from Soigné, hair care from Oribe, a rose-scented hand cream by L’Occitane, skin care products from Gatineau and a Caudalie moisturiser. The box also includes a gold mirror.

Meanwhile, The Beast Box has been curated for men and features a Penhaligon’s scrub, Gillette razor, shaving gel from The Refinery, beard oil from The Great British Grooming Co, a roll-on moisturiser from Gatineau and a fragrance from premium perfume brand Lalique.

Elsewhere L’Oréal Paris teased consumers on Instagram with images of its La Bella E La Bestia set of seven lipsticks (€12.99 each) and matching nail polishes (€6.99 each), representing different characters from the film. The set is available on Amazon Italy, but provides overseas shipping.

Meanwhile, Morgan Taylor has launched a Beauty and the Beast-inspired nail polish range as part of its spring collection, featuring seven shades including: The Last Petal, Gaston And On And On and Be Our Guest. The polishes come in different combinations including Duo Packs and a Mini 4 Pack.

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