A simple five step guide to ensure your customer lives up to his beard potential.
Step 1: Clean the skin
It’s important to keep the skin beneath a beard clean, explains Adam Brady the communications and PR Manager for male grooming brand Ruffians. Advise your male customers to use a lightly exfoliating scrub such as the Clinique For Men Face Scrub, which is designed to clear away dead skin cells and reduce ingrown hairs.
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