Multi-use make-up trend drives decline in prestige beauty sales

By Alessandro Carrara | Published: 25-Oct-2022

Customers are looking to streamline their make-up routines for a ‘more pared back approach’, new research from NPD revealed

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Consumer desire for multifunctional make-up has led to a 20% slump in prestige colour cosmetics sales compared with pre-pandemic levels.

Customers are seeking out multi-use products such

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