Miley Cyrus has remixed Maybelline New York’s signature ‘Maybe it's Maybelline’ beauty slogan into a new song as part of her new ambassador role with the brand.
The one-minute-long song was released on Cyrus’s official YouTube channel, which has more than 19.9 million subscribers, and sees the pop star singing the remixed jingle in a recording booth.
The video has been viewed more than 399,000 times.
Separately, Maybelline New York also released a short documentary-style video on its own YouTube channel which reveals how Cyrus went about creating the song.
“I used to watch Maybelline commercials on television and imagine myself as the face of the brand,” Cyrus wrote in the YouTube video’s description box.
“Now, I have reimagined the iconic ‘Maybe she’s born with it, Maybe it’s Maybelline’ jingle with a new song. Love you.”
It follows Cyrus being named as the new global spokesperson for Maybelline New York on 25 September
The multi-platinum recording artist has kicked off a “long-term partnership” with the L'Oréal-owned make-up brand.
The partnership stemmed from a “deep alignment between Cyrus’ personal brand, artistic expression and Maybelline's core values”, Marina Panayiotopoulou, UK Brand Business Director, Maybelline New York, told Cosmetics Business.
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