Mad Beauty cooks up a biscuit themed range

Published: 16-Feb-2017

Available in party rings, chocolate bourbons and custard creams design

Mad Beauty has launched a British biscuit inspired collection.

The Mad Biscuit Collection (£1-£3.50) designs include party rings, chocolate bourbons and custard creams.

Lip glosses, tissues, vanity mirrors and nail files have been designed to replicate the treats.

The moisturising sanitiser has been scented with a biscuit fragrance.

Launch: out now

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

Read more
In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Behind Trinny London’s ‘global-first’ innovation aiming to help consumers ditch foundation Founder Trinny Woodall and Chief Innovation Officer Claire Byrne tell Cosmetic Business how they tapped exosome technology to deliver a highly effective vitamin C and azelaic acid serum without irritation
  2. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Merging of tech and wellness among Mintel's top 2026 beauty predictions Beauty experiences are predicted to shift from delivering results to regulating mood and evoking emotion, while imperfection will be celebrated as the ‘new perfection’
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal launches first Lancôme device offering microneedling-inspired treatments at home The gadget serves 'demand for high-performance skin care solutions outside of clinical settings', Paul Tartrat, Beauty Tech and Innovation Director at Lancôme International, told Cosmetics Business
  5. Brand loyalty in question amid growing ‘skin care switcher’ consumer segment Social media is also exacerbating the lack of loyalty among consumers, as TikTok and Instagram’s viral skin care routines can trigger mass brand-hopping overnight, according to new research

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 fragrance and beauty launches to know in September

Cosmetics Business looks at the hottest fragrance, skin care and cosmetics launches which have hit store shelves in September
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Mermaidcore soars 90% as beauty brands tap into Ariel’s return

The live action Disney remake of The Little Mermaid hits cinemas later this month, with Kiko Milano and Ulta Beauty among those launching under the sea-inspired products
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Beauty innovation: Cosmetics Business rounds up the 8 freshest product launches of the week

Although NPD was put on hold during the coronavirus pandemic, beauty brands are no longer keeping product development on the shelf
Body Care

Mad Beauty stars Disney’s favourite mouse for Christmas collection

The Minnie Magic Christmas Collection features 10 Minnie Mouse-inspired products
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Pick your poison: 10 Halloween make-up trends and products for 2019

The most popular Halloween beauty trends have been revealed, and they all stem from pop culture
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cheetos is the latest fast food brand to enter cosmetics

First came KFC nail polish, then Burger King x Birchbox – and now the US’ famous corn snack is bagging beauty consumers, one cheesy puff at a time
Subscribe now