Lush, the British Bath Bomb maker, has unveiled its 2026 Christmas collaboration with the Dr Seuss character, The Grinch.
Launched on 15 October, the Lush × The Grinch festive collaboration has been formulated with a sour but sweet green apple fragrance, comprising five products.
The UK beauty brand has reported phenomenal retail sales from its licensed partnerships in the past, which have included Hello Kitty, Katseye, Super Mario, Barbie and SpongeBob SquarePants collaborations.
Products with the Lush x The Grinch collection include The Grinch Bath Bomb (£7), which dissolves in water to create a green and fizzy bath infused with the scent of sour apple.
The Sour Grinch Shower Gel, meanwhile, offers sour apple and a drop of onion seed oil; while Sneaky Grinch Shower Gummy offers a similar formula in a more sensorial format.
Also included are the Lush x The Grinch Pin Badge and the Just Like The Grinch Gift Set.
Partnering with American author and illustrator Dr Seuss on The Grinch has created a fantastic opportunity to connect with a “broad, multi-generational audience through a character synonymous with Christmas”, Hannah Johnston-Cree, Global Marketing Lead for Lush Collaborations, told Cosmetics Business.
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