Exclusive: Lush opens Barbie-themed pop-up in collaboration with Mattel

By Amanda May | Published: 10-Aug-2023 Amanda May
Body Care Colour Cosmetics Skin Care Retail Marketing

Tapping into Barbiemania, the British beauty brand’s London activation will run for six weeks and sell its limited edition Barbie X Lush collection

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Exclusive: Lush opens Barbie-themed pop-up in collaboration with Mattel

Lush's licensed collaboration with Mattel sees the brand lean heavily into a nineties Barbie feel

Lush's licensed collaboration with Mattel sees the brand lean heavily into a nineties Barbie feel

Lush has opened a Barbie-themed pop-up in London in a licensed collaboration with doll maker Mattel. 

The beauty retailer’s activation in Soho taps into Barbie nostalgia with a “quintessentially pink” space set up like part of one of the doll’s nineties dream houses.

It stars a vintage TV, boombox and mobile phone, alongside a retro fridge stocked with pink drinks and beauty product play areas in the form of a dressing table and shower area.   

“Think Barbiecore, vintage Barbie and

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