Exclusive: Lottie London’s Blood for Beauty campaign returns to help NHS attract black heritage donors

By Amanda May | Published: 3-Oct-2023
Colour Cosmetics Marketing Digital

The beauty brand is working with the NHS to raise awareness of the need for black heritage donors to help people with sickle cell disorder

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Lottie London has partnered with the NHS on a UK blood drive this month to raise awareness of the urgent need for more black heritage donors.

The Gen Z make-up brand’s 2023 Beauty For Blood campaign, in collaboration with NHS Blood and Transplant, aims to educate consumers on how simple and safe the process of giving blood is.

The NHS needs 12,000 new donors of black heritage

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