British actress and model Lily Collins has been named the new brand ambassador for Lancôme.
Collins, made famous for her roles in films The Blind Side and Mirror Mirror, was considered to be the “perfect embodiment of femininity” according to Françoise Lehmann, General Manager of Lancôme International.
Collins said: “It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.”
