Lancôme takes beauty to new heights with Singles' Day shopping promotion

Published: 29-Oct-2018
Retail

Giant paper plane installed in Paris to promote brand's connection in China

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Lancôme takes beauty to new heights with Singles' Day shopping promotion
Lancôme takes beauty to new heights with Singles' Day shopping promotion

French luxury beauty brand Lancôme is taking shopping to new heights with the creation of a giant paper plane to promote its connections with the Chinese Tmall shopping website.

Measuring 19m by 12m, the plane is dressed in Lancôme’s house hot-pink colours and is parked near the Eiffel Tower in Paris, as part of its promotion of China’s Singles' Day on 11th November.

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