Kiehl’s, the L'Oréal-owned skin care brand, has opened its European flagship store in London, UK.
The 1,300sqft space, built on Carnaby Street across two floors, represents a “major strategic milestone” for the brand's physical retail footprint.
Kiehl’s said it is focused on creating experiential beauty spaces amid an ongoing investment in standalone, free-standing retail stores.
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The choice to open a store in the Soho area was also deliberate, Niki Lo, GM of Indie Brands at L’Oréal, told Cosmetics Business.
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