L\'Oreal in US plant expansion

Published: 19-Nov-2012
Hair Care

L\'Oreal USA has kicked of a major project to expand its US manufacturing facility in Kentucky.


L'Oreal USA has kicked of a major project to expand its US manufacturing facility in Kentucky. Along with a rapid expansion of the space, the company is also planning to renovate the existing plant with new construction and new equipment.

The 560,000ft2 facility currently employs over 200 workers who produce around 165m units of Garnier Fructis, L'Oreal Paris and Soft Sheen-Carson shampoo, conditioner, and styling products annually. L'Oreal USA estimates that the 110,000ft2 plant expansion will create more than 200 new jobs over the next three years.

"L'Oreal's business is growing globally and the expansion will enable us to meet increased consumer demand for the popular hair care brands we are producing in Kentucky," said Eric Wolff, plant manager. "The Florence plant is a centre of manufacturing excellence for the L'Oreal Group and the decision to expand US production here will result in significant economic benefit for Kentuckians."

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