L’Oréal Professionnel wages war on breakage with new Metal Detox line

By Becky Bargh | Published: 1-Jul-2021
Hair Care

Formulated with Glicoamine, the pre-treatment and at-home products neutralise excess copper in the hair to prevent hair from weakening

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In a bid to improve customers’ hair following lightening or peroxide treatments, L’Oréal Professionnel Paris has introduced its Metal Detox hair care product line.

Seven years in the making, the skus, developed by

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