This week’s best in new beauty launches spans skin care, fragrance and colour cosmetics from the likes of SimiHaze Beauty, Kylie Cosmetics and Bobbi Brown.
Take your scent wardrobe tropical with fresh fragrance launches from Dolce & Gabbana and Atkinsons.
Make-up preparation is elevated with new primer introductions from both Kylie Cosmetics and Bobbi Brown.
Meanwhile, SimiHaze Beauty delivers a golden hour glow with its latest liquid highlighter, and Dove keeps skin supple this summer with its first targeted body scrub treatment.
Read on to discover this week’s best new launches…
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Dolce & Gabbana
Dolce & Gabbana Beauty’s Devotion fragrance family grows with the introduction of Your Devotion Eau de Parfum intense.
Created by Master Perfumer Olivier Cresp, the fruity gourmand scent opens with notes of Sicilian melon and Sicilian mandarin for sweetness and zest.
At its heart is orange blossom, balanced with a lactonic base of vanilla milk, with sandalwood and oakmoss for depth.
From £110 to £149, dolcegabbana.com
SimiHaze Beauty
New from SimiHaze Beauty is Lightbeam, a liquid water-gel highlighter that delivers a soft-focus pearlescent radiance.
The formula features a mirror polishing complex to smooth and even the surface, with hyper-reflective pearls for a three dimensional finish, and a jelly wax complex for a glide-on texture.
Lightbeam launches in three shades: luminous 01 Rose Gold, champagne-hued 02 Platinum, and deep copper-bronze 03 Copper.
£28, simihazebeauty.com
Bobbi Brown
The make-up brand’s cult-favourite Vitamin Enriched Face Base has evolved with a new iteration of the hybrid moisturiser-primer landing on shelves.
Vitamin Enriched Face Base+ keeps the signature soft texture and multi-tasking primer of the original iteration, but now supercharged with the brand’s supervitamin blend to deliver five times more vitamins to the skin, it claims.
Niacinamide has been added to the formula, along with higher levels of panthenol to strengthen the skin barrier and vitamin C to brighten.
£54, bobbibrown.co.uk
Kylie Cosmetics
Kylie Jenner’s Kylie Cosmetics launches Supple Glaze Hydrating Primer.
The lightweight, water-based formula works to moisturise skin, smooth texture and prep for make-up, claiming to provide up to 12 hours of hydration.
Supple Glaze Hydrating Primer is formulated with antioxidant-rich birch sap and soothing gardenia flower extract, with bouncy-wrap technology for a cushiony feel.
£23, kyliecosmetics.com
Dove
Dove expands its Serum+ Body Collection with its first-ever targeted body scrub treatment, Serum+ Dual Action Body Scrubs.
Serum+ Bump Dual Action Body Scrub has been developed to treat keratosis pilaris, rough texture and bumpy skin, formulated with 10% AHA & BHA serum to promote cell turnover, and coconut shell powder to buff away dead skin build-up.
Serum+ Radiance Dual Action Scrub, formulated to enhance skin radiance, features shea butter to lock-in moisture and glycerin to improve barrier protection, with a naturally-derived blend of sugar and salt to buff away dead skin cells.
US$14.99 each, amazon.com
Atkinsons
Mystic Moonlight is the latest addition to Atkinsons' Reserve Collection
Created by Jordi Fernández, the fragrance combines three accords for a rounded scent profile.
Mystic Moonlight opens with the Eden Radiance accord, with notes of tropical fruits and coconut balanced with red ginger.
At its heart is Mystical Forest Accord, a modern oud with cedarwood, cypriol and cistus.
The base is the Moon Embrace Accord, with notes of ambrofix and tonka bean.
£230, exclusively available at selfridges.com
