Kylie Jenner’s Sprinter unveils k2o to support hydration, recovery and skin health

By Lollie Hancock | Published: 7-Apr-2026
Skin Care Marketing Wellness

The entrepreneur and founder of Kylie Cosmetics is adding a beauty-focused arm to her beverage brand, Sprinter, with the launch of hydration and skin health sub brand k2o by Sprinter

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Kylie Jenner’s beverage brand Sprinter is expanding into beauty-focused hydration and recovery with the launch of k2o by Sprinter.

The Kylie Cosmetics founder is building on her drinks range with the new sub brand, debuting with Advanced Skin Hydration Mix – on-the-go drink sticks formulated with electrolytes, hyaluronic acid, and Verisol Bioactive Collagen peptides.

Landing in three flavours – Strawberry Lychee, Peach, and Watermelon Lime – the product is designed to support skin moisture and hydration from within.

Sprinter first debuted in 2024 with a range of ready-to-drink vodka sodas.

“Beauty has always been core to Kylie and the broader brand ecosystem, so moving into ingestible beauty felt like a natural evolution,” Jay Hunter, CEO of k2o by Sprinter, told Cosmetics Business. 

“With Sprinter, we have always owned moments around going out and social connection – k2o allows us to show up across a fuller lifestyle: at the party, before the party, and the next morning when you want to feel refreshed and look your best. 

“That ‘beauty from within’ mindset is very aligned with where consumers – and Kylie herself – are already focused.”

The product will launch on the brand’s website and TikTok Shop, with plans to activate alongside sister Kendall Jenner’s tequila brand, 818, at American music festival Coachella.

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“We are taking an omnichannel approach that leans heavily into digital and social, alongside key cultural moments,” explained Hunter. 

“At launch, we will be available across DTC, TikTok Shop, and internationally shortly after on iHerb. 

“We are also leaning into influencer marketing and showing up at key events, like the 818 Outpost at Coachella, introducing k2o in a way that feels organic to those environments. 

“Kylie will also be

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