Kylie Cosmetics, Rare Beauty and Fenty Beauty are among the beauty brands succeeding in influencer marketing in 2022.
All three have seen growth in social media engagement this year, found Traackr's Top Beauty Brands of 2022 Report.
Many have used dupe-focused content and have worked with influencers of varying sizes to drive the growth.
The influencer marketing platform uses its Brand Vitality Score (VIT) metric to measure the “visibility, impact and trust” of influencer content mentioning a brand.
It looks at the reach of content, engagement generated and quality of content on brand image to assess how it correlates to sales performance.
The company analysed influencers in the US who produced content mentioning one of 1,737 beauty brands from January to October 2022.
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