Kleenex debuts cleansing range

Published: 7-Sep-2011
Skin Care

Re-discovers beauty heritage

Kimberly-Clark is introducing a range of skin cleansing products under its Kleenex tissue paper brand. The line, which comprises Facial Cleansing Wipes, Eye Makeup Removal Wipes, Facial Cloths and Shine Absorbing Sheets, leverage Kimberly-Clark’s ecoform technology, meaning the wipes are made with 65% natural fires from certified sources and have a lower environmental impact than a standard spunlace wipe.

Kimberly-Clark says with the new range Kleenex is returning to its health and beauty roots, noting that when the originals tissues launched in the 1920s, they dominated the beauty sector with women using the product to remove cleansing cream or make-up.

“The new range has been developed by drawing on our heritage and applying it to modern women’s routines. The Facial Cloths in particular are an innovation in the otherwise stagnant cotton wool category, providing a more effective, softer and larger alternative for removing cleansers, face washes and facemasks,” commented Alana Hedley, European brand manger for Kleenex. “The Shine Absorbing Sheets effectively remove excess shine from the skin without removing make-up or compromising on soft-touch materials and it is our aim to make these sheets an integral part of the face care category.”
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 8 new summer beauty must-haves

Read more
A long-awaited bronzer drop from Hailey Bieber's Rhode, watercolour formulas by Refy, luxury glow-boosting launches from Dior and Dolce & Gabbana and merch for furry friend by Glossier are amongst this week’s biggest beauty launches

Trending Articles

  1. LVMH names former Lancôme executive President of Sephora Collection Sylvia Tournery, former Global Deputy General Manager of L’Oréal-owned Lancôme, has been appointed President of LVMH’s Sephora Collection to drive its ‘next phase of growth’
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    8 new beauty launches harnessing the power of peptides As the popularity of peptides continues to rise, Cosmetics Business shares the best beauty launches propelled by the wonder ingredient, spanning skin care, hair care, tanning, make-up and more
  3. Anua signs Kendall Jenner as Global Ambassador to build on rapid US expansion The model will front a campaign for the K-beauty brand’s new PDRN Collagen Glow Facial Serum Spray as it continues to make its mark in the US, having grown more than 200% annually since entering the market
  4. The Ordinary suspends its free bus service in New York until ‘further notice’ The skin care brand’s limited-run The Ordinary Bus, which aims to provide a ‘solution’ to a New York transportation pain point by running a free express shuttle, has been suspended just days after launching
  5. Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround A strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 8 new summer beauty must-haves

A long-awaited bronzer drop from Hailey Bieber's Rhode, watercolour formulas by Refy, luxury glow-boosting launches from Dior and Dolce & Gabbana and merch for furry friend by Glossier are amongst this week’s biggest beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence

Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
Skin Care

Epigenetic well-aging, a new pathway for skin longevity

Aethelis Granata, Naolys’ plant exosome biotech active, introduces a new SUMOylation-driven approach to well-aging
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

What is the future of anti-ageing in the era of longevity beauty?

With the rise of longevity science-focused products targeting the prevention of ageing at a biological level, rather than reversing the signs of ageing once they become visible, brands and consumers alike are navigating a much more complex beauty landscape than ever before
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Aestura to host skin barrier-focused UK pop-up in partnership with Sephora

Aestura’s Barrier Hotline activation, hosted in collaboration with LVMH-owned retailer Sephora UK, will offer consumers a chance to discover the K-beauty brand and speak to experts about skin barrier care
Skin Care

SkinCeuticals named first official skin care partner of Scuderia Ferrari HP

The L’Oréal-owned cosmeceutical brand has confirmed a multi-year collaboration with Scuderia Ferrari HP, marking the Formula 1 team’s first-ever skin care partnership
Skin Care

Natural Spa Factory announces new wellbeing & treatment collections

Natural Spa Factory announces the launch of two new concept-led skincare collections arriving late 2026: NU:MIND, DE:STRESSED and SKIN TIGHT ranges
Subscribe now