Kleenex debuts cleansing range

Published: 7-Sep-2011
Skin Care

Re-discovers beauty heritage

Kimberly-Clark is introducing a range of skin cleansing products under its Kleenex tissue paper brand. The line, which comprises Facial Cleansing Wipes, Eye Makeup Removal Wipes, Facial Cloths and Shine Absorbing Sheets, leverage Kimberly-Clark’s ecoform technology, meaning the wipes are made with 65% natural fires from certified sources and have a lower environmental impact than a standard spunlace wipe.

Kimberly-Clark says with the new range Kleenex is returning to its health and beauty roots, noting that when the originals tissues launched in the 1920s, they dominated the beauty sector with women using the product to remove cleansing cream or make-up.

“The new range has been developed by drawing on our heritage and applying it to modern women’s routines. The Facial Cloths in particular are an innovation in the otherwise stagnant cotton wool category, providing a more effective, softer and larger alternative for removing cleansers, face washes and facemasks,” commented Alana Hedley, European brand manger for Kleenex. “The Shine Absorbing Sheets effectively remove excess shine from the skin without removing make-up or compromising on soft-touch materials and it is our aim to make these sheets an integral part of the face care category.”
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

Read more
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

Trending Articles

  1. Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty’s growing hunger for food and beverage partnerships From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
  3. Alix Earle’s new brand Reale Actives sets out to simplify acne skin care The influencer has launched her very own dermatologist-developed, acne-focused skin care brand, Reale Actives, following years of sharing her struggles with cystic acne to millions of followers on social media
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    5 new-era beauty trend upgrades seen at Cosmoprof Worldwide Bologna 2026 The beauty industry’s version of the Olympics returned to Bologna, Italy, this month with thousands of brands showcasing their newest cosmetic innovations and launches. Discover five recycled beauty trends that are entering new eras following upgrades
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

Upcoming event

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
Colour Cosmetics

Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts

The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
Body Care

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international landscape
Hair Care

Syensqo strengthens its commitment to responsible, high-performance beauty innovations at in-cosmetics Global 2026

New hair and skin care solutions will be unveiled, including an advanced biotech peptide and a novel ceramide delivery technology
Ingredients

Ectoin natural continues to be one of the most sought-after active ingredients in modern skincare

As the original manufacturer, bitop is proud to showcase its full potential at in-cosmetics Global
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

Beiersdorf ramps up innovation with €100 million skin care venture capital fund

The German beauty giant behind Nivea and Eucerin is doubling down on innovation with fresh funding to back start-ups which are developing breakthroughs in areas such as longevity science, biotechnology and artificial intelligence (AI)
Skin Care

Alix Earle’s new brand Reale Actives sets out to simplify acne skin care

The influencer has launched her very own dermatologist-developed, acne-focused skin care brand, Reale Actives, following years of sharing her struggles with cystic acne to millions of followers on social media
Subscribe now