Kenvue has appointed former L’Oréal executive Penelope Giraud as its President, Skin Health & Beauty, for Asia Pacific and Latin America.
She will lead the strategic direction of the company’s portfolio of beauty brands in the region, which includes Neutrogena, Aveeno and Dr. Ci Labo.
Giraud has “strong expertise” in dermatological skin care, health care professional engagement, marketing and digital strategies, read a statement from the brand.
“I am excited to get started with the teams on building an impactful strategy to enhance the brands footprint and progress growth, while delivering brilliant consumer experiences,” said Giraud.
Giraud joins Kenvue from L’Oréal, where she spent more than two decades working on skin care and beauty brands.
During her time, she managed the global team responsible for the integration of the CeraVe brand into the French beauty giant’s portfolio.
She also led the company’s La Roche-Posay brand in the US and, while under her leadership, it became a top five brand in the region.
Prior to L’Oréal, Giraud also held marketing positions at both food giants Danone and Nestlé.
Charmaine England, Chief Growth Officer at Kenvue, said: “Penelope is a seasoned beauty industry professional with deep expertise and an exceptional track record in growing culturally relevant global brands that are loved by consumers and dermatologists.
“Combined with her deep expertise in modern marketing, we are confident that her leadership will strengthen the growth trajectory of our iconic skin care and beauty brands in these key markets.”