Jessica Chastain named as face of YSL’s new feminine fragrance
Actress to front Manifesto advertising
Stephan Bezy, international general manager, YSL Beauté said of the Tree of Life and The Help actress: “We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind. She embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be.”
Manifesto is described as a free spirited scent, combining jasmine, lily of the valley and blackcurrant with notes of cedar, sandalwood, vanilla and tonka bean.
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Kylie Cosmetics crowned best-performing US beauty brand on social in January based on creator marketing
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Colour Cosmetics
Kylie Cosmetics crowned best-performing US beauty brand on social in January based on creator marketing
Influencer marketing platform Traackr has unveiled the top-performing US brands based on creator marketing in January 2026, with Kylie Cosmetics, Rare Beauty and Huda Beauty all reporting growth
Fragrance
Viktor & Rolf taps TSITP star Gavin Casalegno as Spicebomb VIP Ambassador
The 26-year-old American actor, best known for playing Jeremiah Fisher in Amazon’s popular television show The Summer I Turned Pretty (TSITP), will front a new multi-faceted campaign for the L'Oréal-licensed fragrance
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