Jessica Chastain named as face of YSL’s new feminine fragrance
Actress to front Manifesto advertising
Stephan Bezy, international general manager, YSL Beauté said of the Tree of Life and The Help actress: “We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind. She embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be.”
Manifesto is described as a free spirited scent, combining jasmine, lily of the valley and blackcurrant with notes of cedar, sandalwood, vanilla and tonka bean.
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Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
Read moreWith L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
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Colour Cosmetics
Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
You need to be a subscriber to read this article.
Click here to find out more.
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Fragrance
The new L’Oréal Luxe scent that smells like the inside of a computer
New Scent of Data fragrance forms are part of a collection of 12 olfactive ‘imprints’ created by L’Oréal Luxe for artificial intelligence (AI) art museum Dataland. This is how unconstrained scent creation led to this computer-inspired scent