The beauty and personal care (BPC) market in Italy ended 2015 on a positive note, recording marginal growth in market sales, production and exports, according to a December 2015 report, Trends and Investments in the Cosmetics Sector, released by the national cosmetics trade association, Associazione Italiana delle Imprese Cosmetiche (Cosmetica Italia).
Italian personal care experiences market resurgence
Exports set to help sustain profits as Italy’s beauty market returns to growth
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Click here to find out more.
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